A branded world [electronic resource] : adventures in public relations and the creation of superbrands / Michael Levine.
2003
HD69.B7 L486 2003eb
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Details
Title
A branded world [electronic resource] : adventures in public relations and the creation of superbrands / Michael Levine.
Author
ISBN
0471432881 (electronic bk.)
Published
Hoboken, N.J. : J. Wiley, [2003]
Copyright
©2003
Language
English
Description
1 online resource (xi, 260 pages)
Call Number
HD69.B7 L486 2003eb
Dewey Decimal Classification
659.2/0973
Bibliography, etc. Note
Includes bibliographical references (p. 253) and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
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