Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
2003
BF367 .P464 2003eb
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Details
Title
Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
ISBN
1410607259 (electronic bk.)
Published
Mahwah, N.J. : Lawrence Erlbaum Associates, [2003]
Copyright
©2003
Language
English
Description
1 online resource (xxi, 436 pages) : illustrations (some color).
Call Number
BF367 .P464 2003eb
Dewey Decimal Classification
153.8/52
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Series
Advertising and consumer psychology.
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