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The exceptional seven and the traits that defined them
Place the customer at the epicenter of the business model : Michael Dell and the art of the customer
Create an authentic learning organization : how Jack Welch converts learning into results
Focus on solutions : Lou Gerstner on creating a customer-obsessed IBM
Prepare the organization for drastic change : Andy Grove on strategic inflection points
Harness the intellect of every employee : Bill Gates on creating a knowledge-based organization
Create a performance-driven culture : Herb Kelleher on the importance of creating a family-like culture
Learn from competitors, but remain faithful to the vision : how Sam Walton's vision created the world's largest company.

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