TY  - GEN
N2  - From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions.
AB  - From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions.
T1  - Mud, sweat, and beersa cultural history of sport and alcohol /
DA  - c2002.
CY  - Oxford ;
CY  - New York :
AU  - Collins, Tony,
AU  - Vamplew, Wray.
CN  - EBSCOhost
CN  - RC1245
PB  - Berg,
PP  - Oxford ;
PP  - New York :
PY  - c2002.
N1  - Includes index.
ID  - 277151
KW  - Athletes
KW  - Drinking of alcoholic beverages
KW  - Alcoholic beverage industry.
SN  - 0585484414 (electronic book)
SN  - 9780585484419 (electronic book)
TI  - Mud, sweat, and beersa cultural history of sport and alcohol /
LK  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=101196
UR  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=101196
ER  -