Smart alliance : how a global corporation and environmental activists transformed a tarnished brand / J. Gary Taylor and Patricia J. Scharlin.
2004
HD9259.B3 C578 2004 (Mapit)
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Details
Title
Smart alliance : how a global corporation and environmental activists transformed a tarnished brand / J. Gary Taylor and Patricia J. Scharlin.
Author
ISBN
030010233X (alk. paper)
Published
New Haven : Yale University Press, [2004]
Copyright
©2004
Language
English
Description
xxi, 278 pages : illustrations ; 22 cm
Call Number
HD9259.B3 C578 2004
Dewey Decimal Classification
338.8/8734772
Bibliography, etc. Note
Includes bibliographical references (p. 267-269) and index.
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