TY  - BOOK
AU  - Mathews, Ryan.
AU  - Wacker, Watts.
CN  - HF5415
CN  - HF5415
CY  - New York :
DA  - c2004.
ET  - 1st pbk. ed.
ID  - 277459
KW  - New products
KW  - Business forecasting.
KW  - Originality
KW  - Marketing.
KW  - Technological innovations
PB  - Three Rivers Press,
PP  - New York :
PY  - c2004.
SN  - 1400050006 (pbk.)
T1  - The deviant's advantage :how to use fringe ideas to create mass markets /
TI  - The deviant's advantage :how to use fringe ideas to create mass markets /
ER  -