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000277459 010__ $$a  2004266757
000277459 020__ $$a1400050006 (pbk.)
000277459 035__ $$a(OCoLC)ocm54906491
000277459 035__ $$a277459
000277459 040__ $$aDLC$$cDLC
000277459 049__ $$aISEA
000277459 05000 $$aHF5415$$b.I536 2004
000277459 08200 $$a658$$222
000277459 1001_ $$aMathews, Ryan.
000277459 24514 $$aThe deviant's advantage :$$bhow to use fringe ideas to create mass markets /$$cWatts Wacker and Ryan Mathews.
000277459 250__ $$a1st pbk. ed.
000277459 260__ $$aNew York :$$bThree Rivers Press,$$cc2004.
000277459 300__ $$axxvii, 306 p. ;$$c21 cm.
000277459 504__ $$aIncludes bibliographical references (p. 279-294) and index.
000277459 5050_ $$aGreetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art : a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.
000277459 650_0 $$aNew products$$xMarketing.
000277459 650_0 $$aBusiness forecasting.
000277459 650_0 $$aOriginality$$xEconomic aspects.
000277459 650_0 $$aMarketing.
000277459 650_0 $$aTechnological innovations$$xEconomic aspects.
000277459 7001_ $$aWacker, Watts.
000277459 85200 $$bgen$$hHF5415$$i.I536$$i2004
000277459 909CO $$ooai:library.usi.edu:277459$$pGLOBAL_SET
000277459 980__ $$aBIB
000277459 980__ $$aBOOK
000277459 994__ $$aE0$$bISE