The winning message : candidate behavior, campaign discourse, and democracy / Adam F. Simon.
Simon, Adam F., 1965-
2002
JK1726 .S55 2002 (Mapit)
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Title The winning message : candidate behavior, campaign discourse, and democracy / Adam F. Simon.
Author Simon, Adam F., 1965-
ISBN 0521001919 (pbk.)
0521807336
Imprint Cambridge ; New York : Cambridge University Press, 2002.
Language English
Description xvi, 181 p. : ill. ; 23 cm.
Call Number JK1726 .S55 2002
Dewey Decimal Classification 324.7/0973
Bibliography, etc. Note Includes bibliographical references (p. 171-176) and index.
Series Communication, society, and politics
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Table of contents
Record Appears in On-Campus Resources > Books
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Dialogue: a standard for campaign discourse
Understanding campaigns: background, theory, and methods
The ventriloquist's hand: a game-theoretic model of campaigns
Duck or punch? Dialogue in a California gubernatorial election
Dialogue and its effects in contemporary American elections
Explaining and predicting the occurrence of dialogue
Conclusion: toward more substantive campaign discourse.

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