Promotion: persuasive communication in marketing [by] Rollie Tillman and C. A. Kirkpatrick.
1972
HF5415 .T56 1972 (Mapit)
Available at General Collection
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Details
Title
Promotion: persuasive communication in marketing [by] Rollie Tillman and C. A. Kirkpatrick.
Author
Tillman, Rollie.
Edition
Rev. ed.
Publication Details
Homewood, Ill., R. D. Irwin, 1972.
Language
English
Description
xi, 536 p. illus. 24 cm.
Call Number
HF5415 .T56 1972
Dewey Decimal Classification
658.8/2
Bibliography, etc. Note
Includes bibliographical references.
Added Author
Kirkpatrick, Charles Atkinson, joint author.
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