Promotion: persuasive communication in marketing /: [by] Rollie Tillman and C. A. Kirkpatrick.

Promotion: persuasive communication in marketing / [by] Rollie Tillman and C. A. Kirkpatrick.

1972

HF5415 .T56 1972 (Mapit)

Available at General Collection

Formats

Title

Promotion: persuasive communication in marketing / [by] Rollie Tillman and C. A. Kirkpatrick.

Author

Edition

Revised edition.

Published

Homewood, Ill. : R. D. Irwin, 1972.

Language

English

Description

xi, 536 pages : illustrations ; 24 cm

Call Number

HF5415 .T56 1972

Dewey Decimal Classification

658.8/2

Bibliography, etc. Note

Includes bibliographical references.

Added Author

Record Appears in