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Table of Contents
Introduction
A brief history of childhood and motherhood into the twentieth century
Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929
Pediocularity : from the child's point of view
Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s
Baby booms and market booms : teen and subteen girls in the postwar marketplace
Concluding thoughts.
A brief history of childhood and motherhood into the twentieth century
Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929
Pediocularity : from the child's point of view
Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s
Baby booms and market booms : teen and subteen girls in the postwar marketplace
Concluding thoughts.