TY - BOOK T1 - Don't think pink :what really makes women buy--and how to increase your share of this crucial market / DA - c2004. CY - New York : AU - Johnson, Lisa, AU - Learned, Andrea. CN - HC79.C6 CN - HC79.C6 PB - AMACOM, PP - New York : PY - c2004. ID - 281361 KW - Women consumers. KW - Marketing. SN - 081440815X TI - Don't think pink :what really makes women buy--and how to increase your share of this crucial market / ER -