000281361 000__ 01617cam\a22002894a\45e0
000281361 001__ 281361
000281361 005__ 20210513104551.0
000281361 008__ 040305s2004\\\\nyu\\\\\\b\\\\001\0\eng\\
000281361 010__ $$a  2004005393
000281361 020__ $$a081440815X
000281361 035__ $$a(OCoLC)ocm54686230
000281361 035__ $$a281361
000281361 040__ $$aDLC$$cDLC$$dC#P
000281361 042__ $$apcc
000281361 049__ $$aISEA
000281361 05000 $$aHC79.C6$$bJ64 2004
000281361 08200 $$a658.8/34/082$$222
000281361 1001_ $$aJohnson, Lisa,$$d1967-
000281361 24510 $$aDon't think pink :$$bwhat really makes women buy--and how to increase your share of this crucial market /$$cLisa Johnson, Andrea Learned.
000281361 260__ $$aNew York :$$bAMACOM,$$cc2004.
000281361 300__ $$ax, 230 p. ;$$c24 cm.
000281361 504__ $$aIncludes bibliographical references (p. [215]-224) and index.
000281361 5050_ $$aBrain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : Baby Boomers (and matures) to Gen Yers -- Looking beyond generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
000281361 650_0 $$aWomen consumers.
000281361 650_0 $$aMarketing.
000281361 7001_ $$aLearned, Andrea.
000281361 85200 $$bgen$$hHC79.C6$$iJ64$$i2004
000281361 909CO $$ooai:library.usi.edu:281361$$pGLOBAL_SET
000281361 980__ $$aBIB
000281361 980__ $$aBOOK
000281361 994__ $$aE0$$bISE