The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.
2004
HF5415.2 .S558 2004 (Mapit)
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Title
The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.
ISBN
0470844248 (alk. paper)
Published
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, [2004]
Copyright
©2004
Language
English
Description
x, 236 pages : illustrations ; 26 cm
Call Number
HF5415.2 .S558 2004
Dewey Decimal Classification
658.8/3
Bibliography, etc. Note
Includes bibliographical references (p. [219]-228) and index.
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