@article{282290,
      recid = {282290},
      author = {Dyer, Davis. and Dalzell, Frederick. and Olegario,  Rowena.},
      title = {Rising tide : lessons from 165 years of brand building at  Procter & Gamble /},
      publisher = {Harvard Business School Press,},
      address = {Boston, Mass. :},
      pages = {x, 467 p., [16] p. of plates :},
      year = {2004},
      url = {http://library.usi.edu/record/282290},
}