000282290 000__ 01915cam\a22003494a\45e0 000282290 001__ 282290 000282290 005__ 20210513104718.0 000282290 008__ 030828s2004\\\\maua\\\\\b\\\\001\0\eng\\ 000282290 010__ $$a 2003019396 000282290 020__ $$a1591391474 000282290 035__ $$a(OCoLC)ocm52962935 000282290 035__ $$a282290 000282290 040__ $$aDLC$$cDLC$$dYDX$$dGZM 000282290 042__ $$apcc 000282290 043__ $$an-us--- 000282290 049__ $$aISEA 000282290 05000 $$aHD9999.S74$$bP738 2004 000282290 08200 $$a338.7/67$$222 000282290 1001_ $$aDyer, Davis. 000282290 24510 $$aRising tide :$$blessons from 165 years of brand building at Procter & Gamble /$$cDavis Dyer, Frederick Dalzell, Rowena Olegario. 000282290 260__ $$aBoston, Mass. :$$bHarvard Business School Press,$$cc2004. 000282290 300__ $$ax, 467 p., [16] p. of plates :$$bill. (some col.) ;$$c25 cm. 000282290 504__ $$aIncludes bibliographical references (p. 429-453) and index. 000282290 5050_ $$aGetting started, 1837-1890 -- From commodities to consumer goods -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest: a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto -- Pantene -- Reshaping Proctor & Gamble -- Rewriting the rules -- Winning in the white space -- Ivory, Crest, and Olay -- Prescription for growth in health care -- Challenges in China -- Epilogue: Principles of brand building. 000282290 61020 $$aProcter & Gamble Company$$xHistory. 000282290 650_0 $$aBrand name products$$zUnited States$$vCase studies. 000282290 650_0 $$aProduct management$$zUnited States$$vCase studies. 000282290 650_0 $$aSoap trade$$zUnited States$$xHistory. 000282290 7001_ $$aDalzell, Frederick. 000282290 7001_ $$aOlegario, Rowena. 000282290 85200 $$bgen$$hHD9999.S74$$iP738$$i2004 000282290 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/ecip048/2003019396.html 000282290 909CO $$ooai:library.usi.edu:282290$$pGLOBAL_SET 000282290 980__ $$aBIB 000282290 980__ $$aBOOK 000282290 994__ $$aE0$$bISE