@article{282291,
      author = {Barwise, Patrick. and Meehan, Seán.},
      url = {http://library.usi.edu/record/282291},
      title = {Simply better : winning and keeping customers by  delivering what matters most /},
      publisher = {Harvard Business School Press,},
      recid = {282291},
      pages = {xiv, 216 p. :},
      address = {Boston :},
      year = {2004},
}