The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / Louis E.V. Nevaer.
Nevaer, Louis E. V.
2004
HF5415.33.U6 N47 2004 (Mapit)
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Title The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / Louis E.V. Nevaer.
Author Nevaer, Louis E. V.
ISBN 0765612909 (alk. paper)
Imprint Armonk, N.Y. : M.E. Sharpe, c2004.
Language English
Description vii, 255 p. : ill. ; 24 cm.
Call Number HF5415.33.U6 N47 2004
Dewey Decimal Classification 658.8/34/08968073
Bibliography, etc. Note Includes bibliographical references (p. 203-243) and index.
Record Appears in On-Campus Resources > Books
All Resources
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Mexicans in the United States: ethnographic influences on consumer behavior.

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