@article{282714,
      author = {Nunes, Paul, and Johnson, Brian,},
      url = {http://library.usi.edu/record/282714},
      title = {Mass affluence : seven new rules of marketing to today's  consumer /},
      publisher = {Harvard Business School Press,},
      recid = {282714},
      pages = {xvii, 269 p. :},
      address = {Boston, Mass. :},
      year = {2004},
}