TY  - BOOK
T1  - Mass affluence :seven new rules of marketing to today's consumer /
DA  - c2004.
CY  - Boston, Mass. :
AU  - Nunes, Paul,
AU  - Johnson, Brian,
CN  - HF5415.1
CN  - HF5415.1
PB  - Harvard Business School Press,
PP  - Boston, Mass. :
PY  - c2004.
ID  - 282714
KW  - Marketing
KW  - Affluent consumers
KW  - Consumers
KW  - Consumer behavior
KW  - Product management
KW  - Consumer satisfaction
SN  - 1591391962
TI  - Mass affluence :seven new rules of marketing to today's consumer /
LK  - http://www.loc.gov/catdir/toc/ecip0415/2004002471.html
UR  - http://www.loc.gov/catdir/toc/ecip0415/2004002471.html
ER  -