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000282714 010__ $$a  2004002471
000282714 020__ $$a1591391962
000282714 035__ $$a(OCoLC)ocm54487714
000282714 035__ $$a282714
000282714 040__ $$aDLC$$cDLC$$dC#P
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000282714 043__ $$an-us---
000282714 049__ $$aISEA
000282714 05000 $$aHF5415.1$$b.N86 2004
000282714 08200 $$a658.8$$222
000282714 1001_ $$aNunes, Paul,$$d1963-
000282714 24510 $$aMass affluence :$$bseven new rules of marketing to today's consumer /$$cPaul Nunes, Brian Johnson.
000282714 260__ $$aBoston, Mass. :$$bHarvard Business School Press,$$cc2004.
000282714 300__ $$axvii, 269 p. :$$bill. ;$$c24 cm.
000282714 504__ $$aIncludes bibliographical references (p. [235]-253) and index.
000282714 650_0 $$aMarketing$$zUnited States.
000282714 650_0 $$aAffluent consumers$$zUnited States.
000282714 650_0 $$aConsumers$$zUnited States.
000282714 650_0 $$aConsumer behavior$$zUnited States.
000282714 650_0 $$aProduct management$$zUnited States.
000282714 650_0 $$aConsumer satisfaction$$zUnited States.
000282714 7001_ $$aJohnson, Brian,$$d1960-
000282714 85200 $$bgen$$hHF5415.1$$i.N86$$i2004
000282714 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/ecip0415/2004002471.html
000282714 909CO $$ooai:library.usi.edu:282714$$pGLOBAL_SET
000282714 980__ $$aBIB
000282714 980__ $$aBOOK
000282714 994__ $$aE0$$bISE