Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.
2004
HF5415.1 .N86 2004 (Mapit)
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Title
Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.
Author
ISBN
1591391962
Published
Boston, Mass. : Harvard Business School Press, [2004]
Copyright
©2004
Language
English
Description
xvii, 269 pages : illustrations ; 24 cm
Call Number
HF5415.1 .N86 2004
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references (p. [235]-253) and index.
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