@article{282950,
      author = {Quelch, John A. and Deshpande, Rohit.},
      url = {http://library.usi.edu/record/282950},
      title = {The global market : developing a strategy to manage across  borders /},
      publisher = {Jossey-Bass,},
      recid = {282950},
      pages = {viii, 424 p. :},
      address = {San Francisco :},
      year = {2004},
}