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Shifting foundations : public relations as relationship building / Robert L. Heath
Two-way symmetrical public relations / James E. Grunig
A rhetorical enactment rationale for public relations / Robert L. Heath
Public relations and community / Kenneth Starck, Dean Kruckeberg
Cultural topoi / Greg Leichty, Ede Warner
Updating public relations / David McKie
In search of a metatheory for public relations / Roy Leeper
Interpersonal communication and public relations / W. Timothy Coombs
Public relations field dynamics / Jeffrey K. Springston, Joann Keyton
Bringing publics into public relations / Shirley Leitch, David Neilson
Research perspectives on "the public" / Gabriel M. Vasquez, Maureen Taylor
Public relations and crisis communication / Matthew W. Seeger, Timothy L. Sellnow, Robert R. Ulmer
Public relations as contested terrain / George Cheney, Lars Thøger Christensen
The dynamics of change in public relations practice / Robert L. Heath
The mystery of public relations / Fritz Cropp, J. David Pincus
Defining the relationship between public relations and marketing / James G. Hutton
Extending strategic planning to communication tactics / Laurie J. Wilson
Public relations and the question of professionalism / Magda Pieczka, Jacquie L'Etang
How feminist theory advanced the practice of public relations / Elizabeth L. Toth
Public relations law / Michael G. Parkinson, Daradirek Ekachai, Laurel Traynowicz Hetherington
Integrating planning and evaluation / Tom Watson
Media effects research for public relations practitioners / Beth Olson
Stewardship / Kathleen S. Kelly
Activism / Michael F. Smith, Denise P. Ferguson
Public relations and conflict resolution / Kenneth D. Plowman, William G. Briggs, Yi-Hui Huang
Public relations and the ecology of organizational change / James L. Everett
The centrality of organizational legitimacy to public relations practice / Maribeth S. Metzler
Issues management : the paradox of the 40-year U.S. tobacco wars / Cornelius B. Pratt
Using the collapse model of corporate image for campaign message design / Mary Anne Moffitt
The workplace, undergraduate education, and career preparation / Gayle M. Pohl, Dee Vandeventer
Accreditation / Bonita Dostal Neff
Case studies and their use in public relations / John J. Pauly, Liese L. Hutchison
Public relations and social responsibility / Emma L. Daugherty
Public relations ethics / Kenneth D. Day, Qingwen Dong, Clark Robins
Ethics in public relations / Patricia A. Curtin, Lois A. Boynton
Public relations between universality and particularity / Tanni Haas
The measurement of ethics / Kathie A. Leeper
Learning best practices from experience and research / Robert L. Heath
A new order for public relations / H.R. Hutchins
Best practices in the public relations agency business / Catherine L. Hinrichsen
Strategic media planning / Kirk Hallahan
Improving corporate and organizational communications / Dean Kazoleas, Alan Wright
Crisis communication / Kathleen Fearn-Banks
Anticipatory model of crisis management / Bolanle A. Olaniran, David E. Williams
Corporate apologia / Keith Michael Hearit
Race and reputation / Gail F. Baker
Relationships within communities / Laurie J. Wilson
Managing community relationships to maximize mutual benefit / John A. Ledingham, Stephen D. Bruning
Two-way symmetrical public relations / James E. Grunig
A rhetorical enactment rationale for public relations / Robert L. Heath
Public relations and community / Kenneth Starck, Dean Kruckeberg
Cultural topoi / Greg Leichty, Ede Warner
Updating public relations / David McKie
In search of a metatheory for public relations / Roy Leeper
Interpersonal communication and public relations / W. Timothy Coombs
Public relations field dynamics / Jeffrey K. Springston, Joann Keyton
Bringing publics into public relations / Shirley Leitch, David Neilson
Research perspectives on "the public" / Gabriel M. Vasquez, Maureen Taylor
Public relations and crisis communication / Matthew W. Seeger, Timothy L. Sellnow, Robert R. Ulmer
Public relations as contested terrain / George Cheney, Lars Thøger Christensen
The dynamics of change in public relations practice / Robert L. Heath
The mystery of public relations / Fritz Cropp, J. David Pincus
Defining the relationship between public relations and marketing / James G. Hutton
Extending strategic planning to communication tactics / Laurie J. Wilson
Public relations and the question of professionalism / Magda Pieczka, Jacquie L'Etang
How feminist theory advanced the practice of public relations / Elizabeth L. Toth
Public relations law / Michael G. Parkinson, Daradirek Ekachai, Laurel Traynowicz Hetherington
Integrating planning and evaluation / Tom Watson
Media effects research for public relations practitioners / Beth Olson
Stewardship / Kathleen S. Kelly
Activism / Michael F. Smith, Denise P. Ferguson
Public relations and conflict resolution / Kenneth D. Plowman, William G. Briggs, Yi-Hui Huang
Public relations and the ecology of organizational change / James L. Everett
The centrality of organizational legitimacy to public relations practice / Maribeth S. Metzler
Issues management : the paradox of the 40-year U.S. tobacco wars / Cornelius B. Pratt
Using the collapse model of corporate image for campaign message design / Mary Anne Moffitt
The workplace, undergraduate education, and career preparation / Gayle M. Pohl, Dee Vandeventer
Accreditation / Bonita Dostal Neff
Case studies and their use in public relations / John J. Pauly, Liese L. Hutchison
Public relations and social responsibility / Emma L. Daugherty
Public relations ethics / Kenneth D. Day, Qingwen Dong, Clark Robins
Ethics in public relations / Patricia A. Curtin, Lois A. Boynton
Public relations between universality and particularity / Tanni Haas
The measurement of ethics / Kathie A. Leeper
Learning best practices from experience and research / Robert L. Heath
A new order for public relations / H.R. Hutchins
Best practices in the public relations agency business / Catherine L. Hinrichsen
Strategic media planning / Kirk Hallahan
Improving corporate and organizational communications / Dean Kazoleas, Alan Wright
Crisis communication / Kathleen Fearn-Banks
Anticipatory model of crisis management / Bolanle A. Olaniran, David E. Williams
Corporate apologia / Keith Michael Hearit
Race and reputation / Gail F. Baker
Relationships within communities / Laurie J. Wilson
Managing community relationships to maximize mutual benefit / John A. Ledingham, Stephen D. Bruning