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000284723 010__ $$a  2001055656
000284723 015__ $$aGBA2-Z6911
000284723 020__ $$a0805838643 (pbk.: alk. paper)
000284723 020__ $$a0805838635 (alk. paper)
000284723 035__ $$a(OCoLC)ocm48449954
000284723 035__ $$a284723
000284723 040__ $$aDLC$$cDLC$$dUKM$$dC#P$$dYBM$$dOCLCQ
000284723 042__ $$apcc
000284723 043__ $$an-us---
000284723 049__ $$aISEA
000284723 05000 $$aHN90.M3$$bM415 2002
000284723 08200 $$a302.23$$221
000284723 24500 $$aMedia effects :$$badvances in theory and research /$$cedited by Jennings Bryant, Dolf Zillmann.
000284723 250__ $$a2nd ed.
000284723 260__ $$aMahwah, N.J. :$$bL. Elbaum Associates,$$c2002.
000284723 300__ $$ax, 634 p. :$$bill. ;$$c23 cm.
000284723 440_0 $$aLEA's communication series
000284723 504__ $$aIncludes bibliographical references and indexes.
000284723 5050_ $$a1. News influence on our pictures of the world / Maxwell McCombs and Amy Reynolds -- 2. Exemplification theory of media influence / Dolf Zillmann -- 3. Growing up with television: cultivation processes / George Gerbner, Larry Gross, Michael Morgan, Nancy Signorielli, and James Shanahan -- 4. Media consumption and perceptions of social reality: effects and underlying processes / L.J. Shrum -- 5. Media priming: a synthesis / David R. Roskos-Ewoldesn, Beverly Roskos-Ewoldsen, and Francesca R. Dillman Carpentier -- 6. Social cognitive theory of mass communication / Albert Bandura -- 7. Mass media attitude change: implications of the elaboration likelihood model of persuasion / Richard E. Petty, Joseph R. Priester, and Pablo Briñol -- 8. Intermedia processes and powerful media effects / Everett M. Rogers -- 9. Resurveying the boundaries of political communication effects / Douglas M. McLeod, Gerald M. Kosicki, and Jack M. McLeod -- 10. Effects of media violence / Glenn G. Sparks and Cheri W. Sparks -- 11. Fright reactions to mass media / Joanne Cantor -- 12. Effects of sex in the media / Richard Jackson Harris and Christina L. Scott -- 13. Minorities and the mass media: television into the 21st century / Bradley S. Greenberg, Dana Mastro, and Jeffrey E. Brand -- 14. Media influences on marketing communications / David W Stewart, Paulos Pavlou, and Scott Ward -- 15. Vast wasteland or vast opportunity? Effects of educational television on children's academic knowledge, skills, and attitudes / Shalom M Fisch -- 16. Communication campaigns: theory, design, implementation, and evaluation / Ronald E. Rice and Charles K. Atkin -- 17. Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- 18. The third-person effect / Richard M. Perloff -- 19. Individual differences in media effects / Mary Beth Oliver -- 20. The uses-and-gratifications perspective of media effects / Alan M. Rubin -- 21. Entertainment as media effect / Jennings Bryant and Dorina Miron -- 22. Social and psychological effects of information technologies and other interactive media / Norbert Mundorf and Kenneth R. Laird.
000284723 650_0 $$aMass media$$zUnited States$$xPsychological aspects.
000284723 650_0 $$aMass media$$xSocial aspects$$zUnited States.
000284723 650_0 $$aMass media$$xPolitical aspects$$zUnited States.
000284723 650_0 $$aMass media$$zUnited States$$xInfluence.
000284723 7001_ $$aBryant, Jennings.
000284723 7001_ $$aZillmann, Dolf.
000284723 85200 $$bgen$$hHN90.M3$$iM415$$i2002
000284723 909CO $$ooai:library.usi.edu:284723$$pGLOBAL_SET
000284723 980__ $$aBIB
000284723 980__ $$aBOOK
000284723 994__ $$aC0$$bISE