Don't dance to the music of your own buzz
Understand the power of symbols
Take control
Complete the CEO
Expect the dumbing down of reality
Work inside out toward your customers
Don't let plugging leaks become an obsession
Casting is everything
Pay attention to the power of the few
Don't confuse politics and public relations
Say good-bye to the rah-rah brother- and sisterhood
Stay off the treadmill of expectations
It's okay to change your mind
Credibility breaks all ties
Reimagine your company's mission
Practice ambidextrous leadership.