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Preface
1. Do you suffer from competitor obsession?
2. Changing the rules of play
3. The CEO's dilemma: strategic ambiguity
4. Strategic thinking: the essence of competitive advantage
5. Driving force: the DNA of strategic thinking
6. Crafting and articulating a distinctive strategy
7. Areas of excellence: widening your competitive advantage
8. The concept of strategic leverage
9. Managing your competitor's strategy to your advantage
10. Sandbox competition and the rules of war
11. T.

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