@article{284907,
      author = {Newell, Frederick, and Lemon, Katherine N.},
      url = {http://library.usi.edu/record/284907},
      title = {Wireless rules new marketing strategies for customer  relationship management anytime, anywhere / [electronic  resource] :},
      publisher = {McGraw-Hill,},
      recid = {284907},
      pages = {1 online resource (xxii, 330 p.)},
      address = {New York :},
      year = {2001},
}