@article{284924,
      note = {"American Marketing Association."},
      author = {Marconi, Joe.},
      url = {http://library.usi.edu/record/284924},
      title = {Reputation marketing building and sustaining your  organization's greatest asset / [electronic resource] :},
      publisher = {McGraw-Hill,},
      recid = {284924},
      pages = {1 online resource (xiii, 232 p.) :},
      address = {New York :},
      year = {2002},
}