@article{284999,
      author = {Williams, Jerome D., and Lee, Wei-Na, and Haugtvedt,  Curtis P.,},
      url = {http://library.usi.edu/record/284999},
      title = {Diversity in advertising broadening the scope of research  directions / [electronic resource] :},
      publisher = {Lawrence Erlbaum,},
      recid = {284999},
      pages = {1 online resource (xxi, 447 p.) :},
      address = {Mahwah, N.J. :},
      year = {2004},
}