The culting of brands : when customers become true believers / Douglas Atkin.
2004
HF5415.13 .A88 2004 (Mapit)
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Title
The culting of brands : when customers become true believers / Douglas Atkin.
Author
Atkin, Douglas.
ISBN
1591840279 (alk. paper)
Publication Details
New York : Portfolio, 2004.
Language
English
Description
xix, 230 p. ; 24 cm.
Call Number
HF5415.13 .A88 2004
Dewey Decimal Classification
658.8/343
Bibliography, etc. Note
Includes bibliographical references (p. 211-219) and index.
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