@article{285205,
      author = {Atkin, Douglas.},
      url = {http://library.usi.edu/record/285205},
      title = {The culting of brands : when customers become true  believers /},
      publisher = {Portfolio,},
      recid = {285205},
      pages = {xix, 230 p. ;},
      address = {New York :},
      year = {2004},
}