TY  - BOOK
T1  - The culting of brands :when customers become true believers /
DA  - 2004.
CY  - New York :
AU  - Atkin, Douglas.
CN  - HF5415.13
CN  - HF5415.13
PB  - Portfolio,
PP  - New York :
PY  - 2004.
ID  - 285205
KW  - Brand name products
KW  - Customer loyalty.
KW  - Identity (Psychology)
SN  - 1591840279 (alk. paper)
TI  - The culting of brands :when customers become true believers /
LK  - http://www.loc.gov/catdir/toc/fy045/2004044283.html
UR  - http://www.loc.gov/catdir/toc/fy045/2004044283.html
ER  -