000285205 000__ 00918cam\a22002894a\45\0
000285205 001__ 285205
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000285205 008__ 040114s2004\\\\nyu\\\\\\b\\\\001\0\eng\\
000285205 010__ $$a  2004044283
000285205 020__ $$a1591840279 (alk. paper)
000285205 035__ $$a(OCoLC)ocm54279914
000285205 035__ $$a285205
000285205 040__ $$aDLC$$cDLC
000285205 042__ $$apcc
000285205 049__ $$aISEA
000285205 05000 $$aHF5415.13$$b.A88 2004
000285205 08200 $$a658.8/343$$222
000285205 1001_ $$aAtkin, Douglas.
000285205 24514 $$aThe culting of brands :$$bwhen customers become true believers /$$cDouglas Atkin.
000285205 260__ $$aNew York :$$bPortfolio,$$c2004.
000285205 300__ $$axix, 230 p. ;$$c24 cm.
000285205 504__ $$aIncludes bibliographical references (p. 211-219) and index.
000285205 650_0 $$aBrand name products$$xMarketing$$xManagement.
000285205 650_0 $$aCustomer loyalty.
000285205 650_0 $$aIdentity (Psychology)
000285205 85200 $$bgen$$hHF5415.13$$i.A88$$i2004
000285205 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/fy045/2004044283.html
000285205 909CO $$ooai:library.usi.edu:285205$$pGLOBAL_SET
000285205 980__ $$aBIB
000285205 980__ $$aBOOK
000285205 994__ $$aC0$$bISE