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Introduction
Designing strategies for avoiding risk
How to see gold where others see risk : identify more choices to get the gold
Three steps to design a low-risk strategy
Identifying multiple capability configurations
Designing strategies with low capability risks
Lowering capability risks with visible and invisible outputs
Organizations that can benefit from the outcome-to-objectives framework
The risks in growth and diversification strategy
When and how to use differentiation entry strategy
When and how to use a low-price entry strategy
Strategies to shape markets : products, process, and platform
Develop multiple migration paths
Appendix: Enron's incremental descent into bankruptcy : a strategic and organizational guide.

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