The power of M³ and the need to understand mistakes
Execution mistakes
Execution mistakes and successes as catalysts for change
Strategy: how do you know it's a mistake?
Physical disasters with cultural foundations and business implications
Cultures that create "accidents"
Mistakes as catalysts for cultural change
Economics at work: watching entire industries lose it
Mistakes aren't just for big companies: small company chains
Making M³ part of your culture for success
Summary of insights.