TY - BOOK T1 - Measuring up :how advertising affects self-image / DA - c2002. CY - Philadelphia : AU - Shields, Vickie Rutledge. AU - Heinecken, Dawn. CN - P96.G44 CN - P96.G44 PB - University of Pennsylvania Press, PP - Philadelphia : PY - c2002. ID - 285426 KW - Gender identity in mass media. KW - Advertising. KW - Semiotics. SN - 0812217918 (pbk. : alk. paper) SN - 0812236319 (alk. paper) TI - Measuring up :how advertising affects self-image / ER -