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000285426 020__ $$a0812217918 (pbk. : alk. paper)
000285426 020__ $$a0812236319 (alk. paper)
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000285426 05000 $$aP96.G44$$bS54 2002
000285426 08200 $$a305.3$$221
000285426 1001_ $$aShields, Vickie Rutledge.
000285426 24510 $$aMeasuring up :$$bhow advertising affects self-image /$$cVickie Rutledge Shields with Dawn Heinecken.
000285426 260__ $$aPhiladelphia :$$bUniversity of Pennsylvania Press,$$cc2002.
000285426 300__ $$axvi, 206 p. :$$bill. ;$$c23 cm.
000285426 504__ $$aIncludes bibliographical references (p. [187]-195) and index.
000285426 50500 $$g1.$$tTheory and method --$$g2.$$tStereotypes and body parts : advertising content --$$g3.$$tWhat do ads teach us about gender --$$g4.$$tSigns of the times : a semiotics of gender ads --$$g5.$$tWeighing in and measuring up --$$g6.$$tElizabeth's story --$$g7.$$tDifferences within gender : manufacturing distance -$$g8.$$tInterventions and changes --$$g9.$$tFinal thoughts.
000285426 650_0 $$aGender identity in mass media.
000285426 650_0 $$aAdvertising.
000285426 650_0 $$aSemiotics.
000285426 7001_ $$aHeinecken, Dawn.
000285426 85200 $$bgen$$hP96.G44$$iS54$$i2002
000285426 909CO $$ooai:library.usi.edu:285426$$pGLOBAL_SET
000285426 980__ $$aBIB
000285426 980__ $$aBOOK
000285426 994__ $$aC0$$bISE