Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski.
Rayport, Jeffrey F.; Jaworski, Bernard J.
2005
HF5415.5 .R393 2005 (Mapit)
Available at General Collection

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Title
Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski.
Author
Rayport, Jeffrey F.
ISBN
0875848672 (alk. paper)
Publication Details
Boston, Mass. : Harvard Business School Press, c2005.
Language
English
Description
xxi, 262 p. : ill. ; 25 cm.
Call Number
HF5415.5 .R393 2005
Dewey Decimal Classification
658.8/12
Bibliography, etc. Note
Includes bibliographical references (p. [229]-247) and index.
Added Author
Jaworski, Bernard J.
Linked Resources
Table of contents
Record Appears in
On-Campus Resources > Books
All Resources
Interfaces as the next frontier of competitive advantage
The interface imperative
The front-office revolution
What people do best
What machines do best
Putting the amalgam of people and machines to work
Managing interface systems
The interface audit.

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