Managing your customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.
2005
HC79.C6 G86 2005 (Mapit)
Available at General Collection
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Details
Title
Managing your customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.
Author
Gupta, Sunil, 1958-
ISBN
0131428950
Publication Details
Upper Saddle River, NJ : Pearson Education, 2005.
Language
English
Description
xvii, 205 p. : ill. ; 24 cm.
Call Number
HC79.C6 G86 2005
Dewey Decimal Classification
658.8/343
Note
Includes index.
Added Author
Lehmann, Donald R.
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