@article{285626,
      recid = {285626},
      author = {Gupta, Sunil, and Lehmann, Donald R.},
      title = {Managing your customers as investments : the strategic  value of customers in the long run /},
      publisher = {Pearson Education,},
      address = {Upper Saddle River, NJ :},
      pages = {xvii, 205 p. :},
      year = {2005},
      note = {Includes index.},
      url = {http://library.usi.edu/record/285626},
}