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What is an iconic brand?
How is cultural branding different?
Targeting myth markets
Composing the cultural brief
Leveraging cultural and political authority
Managing brand loyalty as a social network
Co-authoring the myth
Advancing the myth
Branding as cultural activism.
How is cultural branding different?
Targeting myth markets
Composing the cultural brief
Leveraging cultural and political authority
Managing brand loyalty as a social network
Co-authoring the myth
Advancing the myth
Branding as cultural activism.