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From cow pastures to category killers
Charles Lazarus and the birth of the category killer
Category killers everywhere
Pricing : the cost of "everyday low prices"
Competition : there used to be a department store here
Growth : expanding their reach
Expansion : paper clips in Portugal
The backlash
The changing shape of retail.
Charles Lazarus and the birth of the category killer
Category killers everywhere
Pricing : the cost of "everyday low prices"
Competition : there used to be a department store here
Growth : expanding their reach
Expansion : paper clips in Portugal
The backlash
The changing shape of retail.