Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor.
2004
HF5415.15 .W565 2004 (Mapit)
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Details
Title
Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor.
Author
Winsor, John, 1959-
ISBN
0793188369
Publication Details
Chicago : Dearborn Trade Pub., c2004.
Language
English
Description
xviii, 269 p. : ill. ; 24 cm.
Call Number
HF5415.15 .W565 2004
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access (to electronic version) restricted to authorized users.
Linked Resources
Click here for table of contents
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