@article{286280,
      author = {Stinnett, Bill.},
      url = {http://library.usi.edu/record/286280},
      title = {Think like your customer : a winning strategy to maximize  sales by understanding how and why your customers buy /},
      publisher = {McGraw-Hill,},
      recid = {286280},
      pages = {xxiv, 261 p. :},
      address = {New York :},
      year = {2005},
}