TY  - BOOK
N2  - How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.
AB  - How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.
T1  - Blink :the power of thinking without thinking /
DA  - 2005.
CY  - New York :
AU  - Gladwell, Malcolm,
ET  - 1st ed.
CN  - BF448
CN  - BF448
PB  - Little, Brown and Co.,
PP  - New York :
PY  - 2005.
ID  - 286593
KW  - Decision making.
KW  - Intuition.
SN  - 0316172324
TI  - Blink :the power of thinking without thinking /
LK  - http://www.loc.gov/catdir/toc/ecip0418/2004013916.html
UR  - http://www.loc.gov/catdir/toc/ecip0418/2004013916.html
ER  -