The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.
2004
HD69.B7 R538 2004 (Mapit)
Available at General Collection
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Details
Title
The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.
Author
Ries, Al.
Edition
1st ed.
ISBN
0060570148
Publication Details
New York : HarperCollins, 2004.
Language
English
Description
x, 308 p. : ill. ; 22 cm.
Call Number
HD69.B7 R538 2004
Dewey Decimal Classification
658.8/27
Note
Includes index.
Added Author
Ries, Laura.
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