The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.
2004
HD69.B7 R538 2004 (Mapit)
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Details
Title
The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.
Author
Edition
First edition.
ISBN
0060570148
Published
New York : HarperCollins, 2004.
Language
English
Description
x, 308 pages : illustrations ; 22 cm
Call Number
HD69.B7 R538 2004
Dewey Decimal Classification
658.8/27
Note
Includes index.
Added Author
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