Harvard business review on brand management [electronic resource].

Building brands without mass media / Erich Joachimsthaler and David A. Aaker
Brands versus private labels: fighting to win / John A. Quelch and David Harding
How do you grow a premium brand? / Regina Fazio Maruca
Should you take your brand to where the action is? / David A. Aaker
Extend profits, not product lines / John A. Quelch and David Kenny
The logic of product-line extensions
Can this brand be saved? / Regina Fazio Maruca
Your brand's best strategy / Vijay Vishwanath and Jonathan Mark.