Extending the supply chain: how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.

Introduction
the great divide between customers and retailers
Decoupled extenaed supply chains
Semi: Exteneded supply chains
Fully extended supply chains
Centralized extended supply chains
Strategy : meshing operational and marketing goals
Marketing : tapping customers' latent desires
Supply chain design : how to bridge the last mile
Information technology : facilitating learning and streamlining transactions
The future of the extended supply chain.