@article{288087,
      author = {Wipperfürth, Alex.},
      url = {http://library.usi.edu/record/288087},
      title = {Brand hijack : marketing without marketing /},
      publisher = {Portfolio,},
      recid = {288087},
      pages = {vii, 280 p. :},
      address = {New York :},
      year = {2005},
}