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000288087 010__ $$a  2004057391
000288087 0167_ $$a013074750$$2Uk
000288087 020__ $$a1591840783 (alk. paper)
000288087 035__ $$a(OCoLC)ocm56329541
000288087 035__ $$a288087
000288087 040__ $$aDLC$$cDLC$$dUKM
000288087 042__ $$apcc
000288087 049__ $$aISEA
000288087 05000 $$aHD69.B7$$bW553 2005
000288087 08200 $$a658.8/27$$222
000288087 1001_ $$aWipperfürth, Alex.
000288087 24510 $$aBrand hijack :$$bmarketing without marketing /$$cAlex Wipperfürth.
000288087 260__ $$aNew York :$$bPortfolio,$$c2005.
000288087 300__ $$avii, 280 p. :$$bill. ;$$c24 cm.
000288087 504__ $$aIncludes bibliographical references (p. 259-270) and index.
000288087 650_0 $$aBrand name products$$xMarketing.
000288087 650_0 $$aConsumer behavior.
000288087 650_0 $$aBrand choice.
000288087 650_0 $$aBrand loyalty.
000288087 85200 $$bgen$$hHD69.B7$$iW553$$i2005
000288087 909CO $$ooai:library.usi.edu:288087$$pGLOBAL_SET
000288087 980__ $$aBIB
000288087 980__ $$aBOOK
000288087 994__ $$aC0$$bISE